Resources to Research Prospect Industries and Business Verticals - The CxO News

Email not displaying correctly? View it in your browser.

December 2006

The CxO News

Aligning Sales and Marketing with Leadership Strategy

This month, we provide industry resources to help you sell multiple verticals. I look forward to your comments.

Sincerely,

Rick Erling
Editor - The CxO News
www.thecxonews.com
editor@thecxonews.com
Dallas, Texas
(214) 295-7631

Aligning Sales and Marketing with Business Strategy

Business Performance Improvement Specialists

Sign up for our free newsletter!

The CxO Group

Specialists in Sales and Marketing Advisement

Private On-Site Sales Team Training, Sales Strategy and Marketing Advisement Custom Designed for Your Needs

For those companies seeking to train a sales force, enhance their marketing capabilities or develop a new growth business strategy to be more successful in generating increased revenue, we offer personalized, private in-house training and consulting programs. Each program can be custom designed for your product or service based needs. Our programs and services are delivered to you and your team on your schedule.

www.thecxogroup.com

Home Subscribe Archives Contact Us

Best Resource Locations
to Research Prospect Industries
to Help You Sell Business Verticals

If you're trying to sell products or services to all industries, you are using an antiquated marketing model from the 1990's. This horizontal marketing approach was popular because the 1990's had an inbound buying demand where prospects just bought. Today, it is an outbound buying demand where you have to hunt for new business, create unique value for your prospects, and close contracts. To increase your revenue, you need to dominate individual verticals as an knowledge specialist and then add new industries as your selected market becomes saturated.

To help you think like the prospects you are trying to sell, you need to do research on their industry needs, language, and business problems.

Here is a master list of research locations for you to sell industries like insurance, retail, manufacturing healthcare, banking, hospitality, and others.

Remember, if you dominate five business verticals . . . you are horizontal.

Best Business Industry Resources List

Industry Trade Associations

National Retail Federation (www.nrf.com)

North American Retail Dealers Association (http://www.narda.com)

Canadian Retail Hardware Association (http://www.crha.com/)

National Restaurant Association (http://www.restaurant.org)

National Manufacturers Association (http://www.nam.org)

American Insurance Association (http://www.aiadc.org)

American Healthcare Association (http://www.ahca.org)

Canadian Healthcare Association (http://www.cha.ca)

American Banking Association (http://www.aba.com/default.htm)

International Hotel and Restaurant Association (http://www.ih-ra.com)

Hotel Association of Canada (http://www.hotelassociation.ca)

Food and Supermarket Institute (http://www.fmi.org)

National Grocers Association (http://www.nationalgrocers.org)

National Association of Auto Dealers (http://www.nada.org)

Aerospace and Defense Info (http://www.rh.edu/dept/library/industry/aero.htm#forecasts)

American Chemical Association (http://www.chemistry.org/acs)

National Association of Chemical Dealers (http://www.nacd.com)

National Electronics Service Dealers Association (http://www.nesda.com)

National Electrical Manufacturers Association (http://www.nema.org)

National Utility Information (http://www.utilityconnection.com/page3b.asp)

National Energy Services Association (http://www.nesanet.org)

National Association of Wholesaler-Distributors (http://www.naw.org)

National Association of Telecommunication (http://www.tiaonline.org)

National Association of Cable & Telecommunication (http://www.ncta.com)

Travel Industry Association (http://www.tia.org)

Digital Media Association (http://www.digmedia.org)

International Air Transport Association (http://www.iata.org/index.htm)

Transportation Association of Canada (http://www.tac-atc.ca)

Industry Tradeshow Resources

Directory of trade fairs and business events (http://www.biztradeshows.com)

Listing of telecom tradeshow events (http://www.xchangemag.com/hotnews/63h91451492237.html)

Industry Marketing Research Companies

Free Daily Industry and Vertical Market Business Studies Newsletter (http://www.emarketer.com)

Bizminer - Industry Research (http://www.bizminer.com)

Find/SVP Market Research (http://www.findsvp.com)

Market Research (http://www.marketresearch.com/)

Marketing Research Association (http://www.mra-net.org/)

Important Magazines to Read Monthly

CIO Magazine (http://www.cio.com)

CFO Magazine (http://www.cfo.com)

Chief Executive Magazine (http://www.chiefexecutive.net/Index.htm)

Selling is a premeditated sport!

The more knowledge you have about the industries you sell, the easier it will be for your prospects to believe your value. In sales, it is not what you say; it is what they hear.

Sign up for our free newsletter! www.thecxonews.com

(214) 295-7631

You are receiving this email because you expressed an interest in our services...

Unsubscribe *|EMAIL|* from this list.

Our mailing address is:
The CxO News
811 Clearlake Drive
Allen, Texas 75002

Our telephone:
(214) 295-7631

Copyright (C) 2006 The CxO News All rights reserved.

Forward this email to a friend